What is Domain Rank and Why is it Important

If your business is struggling to sell its services or products, you may have a problem with Domain Rank. If you have a domain rank problem, this means that your company’s website isn’t being shown to enough people by Google.

What is Domain Ranking?

Domain rank, also known as domain authority is a search engine ranking score that predicts your website’s ability to rank on the search engine results pages or SERPs. Most ranking authorities like MOZ, Ahrefs, or SEMRush base their scores on a 1 to 100 ranking based on a variety of factors.

Some of those factors are root domains and a total of inbound links. The more inbound links that you get from other sites, the higher your domain rank will rise.

For example, a brand new website with little or no inbound links will have a low domain authority of 0 or 1. Meanwhile, domains like Facebook.com or NeilPatel.com (a world-renowned marketer) are on the higher side of the scale with scores above 80.

Why Domain Authority Matters

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Domain Authority matters because it helps you to see how likely it is that your website will be served up to potential customers. While you can easily check your domain authority for free using one of the previously mentioned websites, you can easily allow a knowledgeable content marketer to do it for you.

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When you employ the services of a content marketer to monitor your website’s domain ranking, they can give you proven tactics to help you increase your website’s ranking on Google. By doing this they will help you to gain more clients quickly and efficiently.

The important thing for you to remember about domain ranking is that you may never get to 100. The point is to make sure that your web ranking is in line with those of your competitors.

How to Increase Domain Ranking

If you want to increase your domain ranking there are a few steps that you need to take.

Step 1: Conduct a Link Audit

The first step to improving your domain ranking is to perform an audit of your backlinks. To do this you will need access to a tool like MOZ, SEMRush, or Ahrefs. These tools, commonly subscribed to by marketers, will help to gather and identify all of the backlinks that your website has gained.

These tools can show you not only the domain authority of your website but also the domain ranking of the pages that are linking to you. When you’ve done this it is important to take the time to disavow any unwanted or bad (meaning very having a very low domain rank or being spammy) links that are linking to your site.

Disavowing links can be difficult, so if you need help please contact a qualified marketer to help you.

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Step 2: Get High-Quality Links

Once you’ve looked at your current backlinks and disavowed any links that are either spammy or bad backlinks, your next step is to go after high-quality backlinks. You can gain backlinks in two ways:

  1. Create quality content that people want to link to
  2. Create content on other sites that provide a link back to your content

Quality Content

Your first option for gaining backlinks is to create quality content that readers will want to backlink. This can be a hard task and you will need to devote some time to creating content, time that you may not have. One way to get content without expending your own resources is to hire a content marketer.

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Content on Other Sites

Another way you can gain backlinks to increase your domain authority is to create content for other sites. You can do this in a number of ways, some of them are:

  • Reach out to industry magazines and blogs
  • Answer questions on Quora
  • Create Content and reach out to blogs asking for a backlink
  • Make unique infographics to increase your shareability
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Photo by Ekaterina Bolovtsova on Pexels.com

Step 3: Improve Your SEO

While you’re working on gaining high-quality backlinks to your website, you should also be working on improving your SEO. SEO stands for search engine optimization and will help you create pages that are more easily read by the search engine web crawlers.

Some key tactics for improving SEO are:

Optimize Your Meta Tags

When you write your meta tags for your blog posts and webpages it is important to make sure that you include your target keywords. Additionally, always be sure to write your meta description to be enticing to customers and Google.

Ensure Your Site Is Mobile Friendly

Website builders, like WordPress, typically ensure that your website is responsive to mobile devices but if you didn’t use a website builder to create your website (and even if you did) it is good practice to make sure that you review your website on both a tablet and phone to ensure that your visitors receive your website in an easy to view manner.

Step 4: Create More Content

While this was touched on earlier in the article, the main focus of Step Two was getting backlinks. In this section, the focus is to create more content for your website. When you create more content, you are able to improve your website’s domain authority because you create more opportunities for backlinks.

When you create content for your website you should be deliberate in your attempt. To ensure that you create content that will get seen by both Google and the customers searching for you, you should:

  • Do keyword research
  • Write optimized blog posts
  • Research what the SERPs want
  • Create the most informative content
  • Research what your competitors are doing
  • Write better content than your competitors

If all this seems like a daunting task for you, you can always hire a content marketer to help you with all the keyword research and marketing help that you need to increase your domain authority and make your business thrive.

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Benefits of a High Domain Rank

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Having a high domain rank isn’t just a mark of website excellence. In fact, most people won’t care that your website has a high domain rank. If people don’t care about your domain rank, what’s the point anyways? Well, having a high domain rank does come with many benefits.

Increased Search Results Position

When you improve your domain ranking you should see your website rise in the search engine result pages. Since nearly 90 percent of all purchases begin with a search, by placing higher on the SERPs you should be able to acquire more sales more quickly.

More Guest Posts and Comments

When you have a higher Domain Ranking, it shows other websites and blogs that you are a trustworthy authority and will make it easier for your website to attract more guest posting opportunities. As previously discussed, guest posts give you the ability to gain more backlinks which will help you to further increase your domain authority.

Out-Perform Your Competitors 

When you have a higher domain ranking than your competitors you become the top business in your industry. Searchers tend to click on the top-ranking result on their search engine. Statistics show that nearly 40 percent of all clicks go to the top page, while the lowest-ranked listing on the first page gets less than 3 percent of clicks.

Domain ranking is important, don’t fall behind your competitors. Contact Chonillo Marketing today to get an expert on your side to increase your Domain Authority quickly and easily.


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